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McLaren brings Formula 1 technology to the public road. It started with the legendary F1, which in 1992 set the benchmark for everything a supercar could be. After years of pure racing, McLaren returned in 2011 with the MP4-12C and has since built an impressive range. From the accessible 570S to the extreme Senna and the hybrid Artura: McLaren stands for technological innovation and uncompromising driving pleasure.
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McLaren is a relatively young brand in the road car market, and that makes second-hand sales through traditional channels extra challenging. Dealers often lack sufficient knowledge of the brand to determine the right value. On classifieds, your 720S lacks the context needed to show why it is worth more than the asking price of a comparable Ferrari or Lamborghini.
McLaren buyers are a particular breed. They do not choose a McLaren for the brand name or prestige, but for the engineering. They appreciate the carbon fibre MonoCell chassis, the hydraulic suspension, and the way every McLaren drives. These are buyers who study and compare specifications, and who are willing to pay for the right example.
The auction format at Octane brings these informed buyers together. By presenting your McLaren professionally with emphasis on technical details, service history, and specification, you reach precisely the audience that understands your car's value.
The McLaren market is developing rapidly. Early models like the MP4-12C are now attractively priced and drawing new buyers. Models such as the 675LT, 600LT, and Senna are being recognised as future classics. The auction format lets current market dynamics determine the price.
McLarens are technically complex, and buyers expect maintenance to have been performed at an official McLaren dealer or McLaren-authorised specialist. Service intervals are specific, and deviating from them can cause costly problems. Complete invoicing and digital service records with McLaren are essential.
McLaren Special Operations (MSO) options can significantly increase value. An MSO colour, carbon fibre exterior package, or special interior finish makes your McLaren unique. Documentation of the original MSO order is valuable to buyers.
Low mileage is relatively common with McLaren, as many owners possess multiple supercars. A McLaren that has been regularly driven and maintained can actually be more attractive than one that sat for years. Extended periods of inactivity can cause problems with the hydraulic system and battery on these cars.
Every car gets a tailored campaign: positioning, spec highlights, and distribution to enthusiasts and collectors across Europe.
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