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© 2026 - Octane Automotive BV
© 2026 - Octane Automotive BV
Rolls-Royce is the most iconic luxury brand in the world. For more than a century, the name has been synonymous with unparalleled craftsmanship, bespoke commissioning, and a driving experience that eclipses every other car. From the majestic Silver Cloud of the 1950s to the current Phantom VIII: every Rolls-Royce is built to last generations. Rolls-Royce owners understand that their car is more than a mode of transport. It is a statement, an heirloom, and often a work of art on wheels. That deserves a selling channel held to the same standard.
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Post-war Rolls-Royce classics are among the most recognisable cars in the world. A Silver Cloud with its imposing grille and whisper-quiet straight-six is a car that stays with you for a lifetime. The Silver Shadow brought a revolution in 1965 with its monocoque body and hydraulic suspension, while the Corniche convertible remains one of the most desirable open-top cars to this day.
In the classic car market, these models are often undervalued through traditional channels. The nuances that make the difference, such as a fully documented restoration, matching numbers, or a rare Mulliner specification, rarely come across on a classifieds site. The auction format brings together connoisseurs who recognise these details and are willing to pay for them.
Models from the 1980s and 1990s form an interesting segment. The Silver Spirit and its successors offered refinements such as active suspension and electronic climate control, but today they are relatively affordable. That is precisely what makes them attractive to a growing group of enthusiasts seeking Rolls-Royce ownership without Phantom-level pricing. The Silver Seraph, the last Rolls-Royce with a Crewe body before the BMW acquisition, is increasingly sought after as a transitional piece.
At Octane, we present these cars with the context they deserve. We describe the bespoke options, service history, and specific configuration so that buyers can place a well-informed bid.
Under BMW ownership, Rolls-Royce has evolved into a brand that combines old traditions with modern technology. The Phantom VII and VIII offer an unrivalled passenger experience. The Ghost is the "entry-level Rolls" that sacrifices nothing in luxury. The Wraith and Dawn appeal to a younger generation with their more dynamic character. And the Cullinan has proven that an SUV can perfectly complement the Rolls-Royce heritage.
These models are often highly personalised through the Bespoke programme. A Starlight headliner, hand-painted coachlines, or a custom-made interior makes each example unique. The auction format ensures that individual specification is reflected in the price.
More than with any other brand, Rolls-Royce is about individual configuration. Many owners have had their car customised through the Bespoke programme with unique paint colours, special leather, choice wood veneer, and personalised details. Buyers want to see the original specification sheet, preferably the Bespoke commission document. A Rolls-Royce with full documentation of the original order is considerably more valuable than one with unknown specification.
A full service history at an official Rolls-Royce dealer is the strongest selling point. Maintenance at a recognised specialist is a good alternative, but buyers expect detailed invoices and documentation for every visit.
The interior of a Rolls-Royce is at least as important as the mechanicals. Buyers look at the condition of the Connolly leather (or the newer leather programme), wood veneer condition, operation of all electrical systems, and the overall atmosphere of the interior. A Rolls-Royce with a flawless interior is considerably more valuable than one showing wear.
Provenance also plays a major role. A car with known ownership history, preferably with few owners and a logical mileage progression, inspires more confidence in buyers. Coachbuilt specials and limited editions such as the Phantom Drophead Coupe or the Wraith Black Badge attract a specific group of collectors.
Every car gets a tailored campaign: positioning, spec highlights, and distribution to enthusiasts and collectors across Europe.
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