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Alpine is the French answer to Lotus: lightweight, agile, and full of character. Jean Rédélé began in the 1950s converting Renaults into rally machines, and that DNA has never disappeared. The original A110 dominated rallying in the 1970s, and the modern rebirth (since 2017) proves that the philosophy of lightness and balance still works. Alpine owners possess a car with a unique story, a piece of French motorsport history.
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Alpine is a niche manufacturer with a small but very dedicated fanbase. That makes traditional selling channels problematic: most dealers do not know the brand, and on classifieds you mainly reach an audience that does not understand Alpine. Your A110 deserves better than sitting among regular used cars.
Alpine buyers are connoisseurs. They know the A110 weighs just 1,103 kg and that the balance of the mid-engine layout makes the difference. They know the differences between the Pure, Légende, and S trims. They understand why the A110 GT offers more comfort without losing the essence. These are buyers who deliberately choose Alpine over a Porsche Cayman or Lotus Elise.
The auction format at Octane reaches these specialised buyers effectively, including outside the Netherlands. Alpine has fans across Europe, and the auction format transcends national borders. That matters for a brand with limited production numbers.
Classic Alpines (A110 Berlinette, A310, GTA) are rare and increasingly valued as collectibles. Production numbers were always small, making every example special. The modern A110 will likely follow the same path as production remains limited.
With classic Alpines, it is all about rarity and authenticity. The fibreglass body is not susceptible to rust, but can sustain damage that must be skilfully repaired. Buyers check the Gordini engine condition (on A110), aluminium components for corrosion, and interior completeness. Rally history, if documented, can significantly increase value.
For classic Alpines, parts availability can be challenging, but the active club scene (notably the Alpine Club in France) offers support. Buyers appreciate when a seller is a member of an Alpine club and connected to the community. For the modern A110, maintenance is handled through the Renault/Alpine dealer network.
Every car gets a tailored campaign: positioning, spec highlights, and distribution to enthusiasts and collectors across Europe.
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